Strategic product designer finding patterns where others see chaos.
Strategic product designer finding patterns where others see chaos.
Strategic product designer finding patterns where others see chaos.
I leverage structured thinking and AI-powered insights to help international teams solve complex product challenges. My unique cognitive approach turns systematic clarity into measurable business results.
I leverage structured thinking and AI-powered insights to help international teams solve complex product challenges. My unique cognitive approach turns systematic clarity into measurable business results.
I leverage structured thinking and AI-powered insights to help international teams solve complex product challenges. My unique cognitive approach turns systematic clarity into measurable business results.
I leverage structured thinking and AI-powered insights to help international teams solve complex product challenges. My unique cognitive approach turns systematic clarity into measurable business results.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Explore my projects
Explore my projects
My work is a blend of innovative thinking and practical solutions, ensuring they are both unique and effective.
My work is a blend of innovative thinking and practical solutions, ensuring they are both unique and effective.
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
View all projects
What people say about working with me
What people say about working with me
What people say about working with me
Over the past few years, I’ve had the chance to collaborate with amazing professionals across product, tech, and business teams. Here are a few words shared by managers, peers, and partners about our time working together.
These testimonials highlight my commitment to collaboration, autonomy, and building great product experiences, with curiosity, consistency, and care.
Over the past few years, I’ve had the chance to collaborate with amazing professionals across product, tech, and business teams. Here are a few words shared by managers, peers, and partners about our time working together.
These testimonials highlight my commitment to collaboration, autonomy, and building great product experiences, with curiosity, consistency, and care.
May is incredibly committed to everything she sets out to do. She had a huge learning curve in the investment domain, but quickly stood out by bringing sharp questions, aligning expectations, and offering both technical and strategic input. She leads initiatives like the investment PIX almost entirely on her own and handles everything with great time management. Her combination of soft skills and autonomy make her one of the most well-rounded designers I’ve worked with.
Team member from Itaú’s investment community
May had an outstanding performance during this cycle at OCA. She solidified her role as a design reference for the entire unit, supporting local schedule management and team integration. She embraced the challenge of structuring the brand’s Design System in a highly efficient and organized way — delivering the entire Style Guide, implementing necessary adjustments, and creating a component library to support designers’ daily tasks and streamline the design process. She also led experience agendas that needed improvement, maintained a strong delivery pace, and was fully responsible for complex discoveries related to new functionalities — all with great autonomy.
Manager at LatAm Unit, Itaú Unibanco
“May is a reference when it comes to customer experience. Always open to new ideas, she has a 360-degree vision of the problem that needs solving in each project. On top of that, she’s someone who genuinely cares about the team’s success and ownership. She transmits trust in the work she does and always delivers in the most complete and thoughtful way possible.”
Team member at OCA Uruguay
“A large part of OCA’s digital evolution this year has May’s fingerprints on it. She was involved in the most critical projects, always contributing collaboratively, efficiently, and with complete focus on the customer. Her attention to detail and organization are true differentiators. She consistently gives her best and is always thinking about the sustainability of both the business and the design discipline.
Community Leader, Customer Onboarding at OCA Uruguay
I worked with Mayara on a Venture initiative that was both challenging and full of learning opportunities. With her knowledge and expertise, she supported the engineering team by proposing solutions to enhance the user experience and encouraging discussions to build a customer-centric product. She stood out for her strong performance in agile teams and active participation in ceremonies and collaborative sessions.
Subject Matter Expert (SME) at Infosys
What I offer
Product Design
Product Design
From discovery to high-fidelity delivery.
From discovery to high-fidelity delivery.
Design system
Design system
Creating scalable, documented design foundations.
Creating scalable, documented design foundations.
Web Design
Web Design
Responsive websites built with no-code tools.
Responsive websites built with no-code tools.
Product Insights
Product Insights
Monitoring KPIs and supporting continuous improvement.
Monitoring KPIs and supporting continuous improvement.
UX Research
UX Research
Leading discoveries, interviews, and usability testing.
Leading discoveries, interviews, and usability testing.
UX Strategy
UX Strategy
Translating user insights into strategic UX roadmaps and product decisions
Translating user insights into strategic UX roadmaps and product decisions
Trusted by teams. Focused on impact.
+5 years
designing products across banking, SaaS, e-commerce and & B2B
+600,000
users impacted by Super App redesign in Uruguay
+160%
growth in subscription in 1 month through UX optimization
+100
stakeholders involved in a discovery I led on investment regulation
Process
Design isn’t linear, and neither is my process. I combine research, creativity, and iteration to move from uncertainty to clarity, shaping products that truly connect with people.
Discovery
When Iris awakens, ethereal and expansive
Meet Iris, my ethereal guide who sees patterns where others see chaos. In her most diffused state, she represents the beginning of every design journey: curious, expansive, and unbound. Every complex challenge begins with curiosity dispersed like morning mist.
I expand my attention across the entire landscape, using tools like the CSD Matrix, desk research, surveys, and interviews to gather insights that live between obvious answers. Through systematic exploration, scattered data crystallizes into clear direction, revealing opportunities that emerge only when you know how to look beyond the surface.
Definition
Experimentation
Delivery
Monitoring
Continuous Improvement
Discovery
When Iris awakens, ethereal and expansive
Meet Iris, my ethereal guide who sees patterns where others see chaos. In her most diffused state, she represents the beginning of every design journey: curious, expansive, and unbound. Every complex challenge begins with curiosity dispersed like morning mist.
I expand my attention across the entire landscape, using tools like the CSD Matrix, desk research, surveys, and interviews to gather insights that live between obvious answers. Through systematic exploration, scattered data crystallizes into clear direction, revealing opportunities that emerge only when you know how to look beyond the surface.
Definition
Experimentation
Delivery
Monitoring
Continuous Improvement
Discovery
When Iris awakens, ethereal and expansive
Meet Iris, my ethereal guide who sees patterns where others see chaos. In her most diffused state, she represents the beginning of every design journey: curious, expansive, and unbound. Every complex challenge begins with curiosity dispersed like morning mist.
I expand my attention across the entire landscape, using tools like the CSD Matrix, desk research, surveys, and interviews to gather insights that live between obvious answers. Through systematic exploration, scattered data crystallizes into clear direction, revealing opportunities that emerge only when you know how to look beyond the surface.
Definition
Experimentation
Delivery
Monitoring
Continuous Improvement
Meet Iris, my ethereal guide
About me
Hi, you can call me May. I'm a Brazilian Product Designer with 5+ years transforming complex business challenges into intuitive digital experiences across banking, SaaS, e-commerce, and B2B systems.
I specialize in continuous discovery and data-informed design that drives measurable business impact. My approach combines strategic thinking with deep user empathy, especially for products that handle complexity—financial platforms, enterprise tools, and AI-powered experiences.
Currently at Latin America's largest bank, I've helped drive an 827% growth in product subscriptions and redesigned apps that impact 600,000+ users. I've worked internationally in Uruguay, spending weeks conducting user testing, developing projects, and presenting strategic recommendations to CEOs, CTOs, and senior leadership teams.
What sets me apart: I have aphantasia (no mind's eye), which gives me a unique advantage in designing logical, systematic experiences. Instead of visualizing interfaces, I think in patterns, user flows, and structural clarity, making complex systems feel intuitive.
Recently, I've been exploring AI-powered experiences and how intelligent systems can bring more autonomy and clarity to users without adding complexity.
✨ Highlights:
🎯 Strategic design with proven business impact
🌎 International experience with C-suite presentations and stakeholder alignment
🧠 AI integration and emerging tech exploration
📊 Data-driven decision making and user research
🔄 Aphantasia-powered systematic thinking for complex products
Languages: Portuguese (native), English (advanced), Spanish (intermediate)
Also: I paint, play chess, and love animals 🐾
Hi, you can call me May. I'm a Brazilian Product Designer with 5+ years transforming complex business challenges into intuitive digital experiences across banking, SaaS, e-commerce, and B2B systems.
I specialize in continuous discovery and data-informed design that drives measurable business impact. My approach combines strategic thinking with deep user empathy, especially for products that handle complexity—financial platforms, enterprise tools, and AI-powered experiences.
Currently at Latin America's largest bank, I've helped drive an 827% growth in product subscriptions and redesigned apps that impact 600,000+ users. I've worked internationally in Uruguay, spending weeks conducting user testing, developing projects, and presenting strategic recommendations to CEOs, CTOs, and senior leadership teams.
What sets me apart: I have aphantasia (no mind's eye), which gives me a unique advantage in designing logical, systematic experiences. Instead of visualizing interfaces, I think in patterns, user flows, and structural clarity, making complex systems feel intuitive.
Recently, I've been exploring AI-powered experiences and how intelligent systems can bring more autonomy and clarity to users without adding complexity.
✨ Highlights:
🎯 Strategic design with proven business impact
🌎 International experience with C-suite presentations and stakeholder alignment
🧠 AI integration and emerging tech exploration
📊 Data-driven decision making and user research
🔄 Aphantasia-powered systematic thinking for complex products
Languages: Portuguese (native), English (advanced), Spanish (intermediate)
Also: I paint, play chess, and love animals 🐾
Hi, you can call me May. I'm a Brazilian Product Designer with 5+ years transforming complex business challenges into intuitive digital experiences across banking, SaaS, e-commerce, and B2B systems.
I specialize in continuous discovery and data-informed design that drives measurable business impact. My approach combines strategic thinking with deep user empathy, especially for products that handle complexity—financial platforms, enterprise tools, and AI-powered experiences.
Currently at Latin America's largest bank, I've helped drive an 827% growth in product subscriptions and redesigned apps that impact 600,000+ users. I've worked internationally in Uruguay, spending weeks conducting user testing, developing projects, and presenting strategic recommendations to CEOs, CTOs, and senior leadership teams.
What sets me apart: I have aphantasia (no mind's eye), which gives me a unique advantage in designing logical, systematic experiences. Instead of visualizing interfaces, I think in patterns, user flows, and structural clarity, making complex systems feel intuitive.
Recently, I've been exploring AI-powered experiences and how intelligent systems can bring more autonomy and clarity to users without adding complexity.
✨ Highlights:
🎯 Strategic design with proven business impact
🌎 International experience with C-suite presentations and stakeholder alignment
🧠 AI integration and emerging tech exploration
📊 Data-driven decision making and user research
🔄 Aphantasia-powered systematic thinking for complex products
Languages: Portuguese (native), English (advanced), Spanish (intermediate)
Also: I paint, play chess, and love animals 🐾
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Quick questions
What's your background and experience level?
I'm a Product Designer with 5+ years designing digital products across banking, SaaS, e-commerce, and B2B systems. Currently at Latin America's largest bank, I specialize in complex financial products and have international experience working in Uruguay and with global teams.
What kind of results have you achieved?
Key achievements include 827% growth in product subscriptions, redesigned apps impacting 600,000+ users, 4.7/5 usability testing scores, and transforming products from #3 to #1 acquisition channels. I focus on measurable business impact, not just beautiful interfaces.
Are you available for remote work and international projects?
Yes! I work remotely and have experience collaborating across different time zones and cultures. I'm fluent in English and have presented to executives including CEOs and CTOs (in Spanish during my Uruguay projects). I'm comfortable with async communication and international team dynamics.
What does your design process look like?
It starts with clarity: understanding business goals, real user pain points, and success metrics. From there, I dive into research, ideation, wireframing, prototyping, and polished UI — always collaborating closely with PMs, engineers, and stakeholders.
What are your biggest strengths and areas for growth?
systematic thinking—thanks to aphantasia, I naturally break down complex problems into logical structures, which is invaluable for enterprise and financial products. I'm also strong at stakeholder alignment and turning research into actionable insights. As for growth areas I'm working on better communicating design rationale to non-designers, especially explaining why certain decisions matter for business outcomes.
What I offer
Product Design
From discovery to high-fidelity delivery.
Design system
Creating scalable, documented design foundations.
Web Design
Responsive websites built with no-code tools.
Product Insights
Monitoring KPIs and supporting continuous improvement.
UX Research
Leading discoveries, interviews, and usability testing.
UX Strategy
Translating user insights into strategic UX roadmaps and product decisions
Trusted by teams. Focused on impact.
+5
companies I've worked with, from banks to startups.
+262%
increase in conversions in a investiment service
+5 years
designing digital products.
+100
stakeholders involved in a discovery I led on investment regulation
