Turning complexity into clarity
through strategy, research, and thoughtful UX solutions.
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Designing a crypto experience for young investors in a traditional bank
Uruguay's growing crypto market presented a unique challenge: how to attract a young, tech-savvy audience to a traditional financial brand. I designed a crypto wallet that bridges this gap, combining modern UX patterns with established brand trust through strategic research and iterative prototyping.
User research
Design concept
Prototyping
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
Guia da Bolsa: An empathetic AI co-pilot that transforms investment anxiety into confident decision-making for first-time stock market investors
A human-centered AI project designed to help beginners enter the stock market with more clarity, confidence and emotional safety. The experience combines generative AI, storytelling and real-time data to explain financial concepts and guide decision-making, all through a friendly assistant powered by a multi-agent architecture.
Conversational Design
Visual & Brand Identity
AI Interaction Architecture
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From hidden gem to market leader: strategic UX transformation of an Investment Product
When a promising investment product launched on mobile with minimal traction, I led a strategic design intervention that transformed user discovery and contextual placement. Through data-driven analysis and cross-functional collaboration over 8 weeks, we achieved 160%+ growth in mobile subscriptions (August→September), catapulting the mobile app from last place to the #1 acquisition channel, surpassing both the web-based Home Broker platform and direct specialist recommendations while expanding total market size rather than cannibalizing existing channels.
User Research
UX/UI Design
Product Growth
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
From SaaS dependency to strategic design: replacing Monday.com with a custom workflow solution
The challenge was to replace a paid external tool (Monday.com) with a custom-built project management platform for a Brazilian content agency. I led the entire UX strategy — from discovery to high-fidelity prototyping — helping the team gain autonomy, centralize operations, and scale with clarity.
UX Strategy
Design System
Product design
UX Research
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
Crafting a High-Converting, On-Brand Landing Page for Espécies Cosmetics
Reimagined a landing page for Espécies Cosmetics' Plural Line, a vegan skincare brand I previously founded. Applied my evolved UX skills to craft a high-converting LP aligned with the brand’s natural aesthetic. The structure prioritizes clarity, user psychology, and conversion strategy. Included custom visual identity, persuasive copywriting, and CTA hierarchy. Built a prototype in Framer to demonstrate the concept in action.
Landing Page
UX/UI Design
Branding
View Project
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉
Let's work together
I'm currently open to remote design opportunities, whether freelance, contract, or full-time. I help teams build high-impact digital products through a mix of strategy, design, and user research, with a strong focus on usability, clarity, and business alignment.
If you're hiring or looking to collaborate, feel free to reach out directly, or connect with me through platforms like Upwork or Contra, whatever works best for you.
📮 Email: mayaralmeid.design@gmail.com
🔗 Hire me on Upwork or Contra
Let’s bring your next idea to life 😉